Colour Forecast - Spring/Summer 2026 (Trendzoom)

The COLOUR issue launches the major colour trends for spring summer 2026.
A revolution is coming that reflects our changing relationship to colour. The impact of our choices will mean taking a carefully considered approach to colour selection, and making more meaningful decisions.

As we recognise this responsibility there will be more emphasis on shades within the CORE palette to push the sustainable agenda forward. We will look towards colours that provide not only substance, but beautiful ones that fill us with joy. KEY6 colours are pivotal to the season and provide a burst of energy that injects freshness and newness into the colour agenda.

orangeJUS - Playfully balanced between orange and yellow this uplifting shade emits joy and evokes a sense of bright optimism and hope. This youthful and inclusive colour is part of the DUPE-AGE colour palette where it vibrates on a high frequency with light-emitting energy.
orangeJUS is a stimulating colour reflecting the pleasure of a dopamine hit or sugar rush. It’s inspired by a feeling of childlike wonder and the way humans are hardwired to respond to cuteness.

nICEgreen - This luminous green shines a light on the hyper-filtered and expertly-smoothed visual world enhanced by AI technology. nICEgreen is a reflection of our desire for clarity and transparency in a world where fakes have the power to shape our perception of reality.
nICEgreen is an important KEY6 shade that adds a glowing luminosity to the DUPE-AGE colour selection. Its cleansing effect adds a modern edge to colour styling.

STATICblue - Clean and tranquil, this reassuring STATICblue shade connects to the real world and surrounds us with positive associations. It brings a sense of order and balance to the iMMERSE colour range, where it joins with other blue shades to form a dominant presence.
This resilient KEY6 shade is also inspired by the digital landscape and our immersion and involvement in technology. It reflects a thirst for knowledge and a need to get lost in immersive experiences.

greenSTATE - a softly diffused green that is calming and speaks to the slow and immersive concept of craft and the way nature surrounds us. It represents activism and a call to put the environment first.
The colour combines turquoise with green and its soft, cloudy appearance references the delicate and fragile balance of our ecological environment. This KEY6 colour is part of the iMMERSE theme.

heatWAVE - This heated pink is a highly emotive KEY6 shade which has an attractive intensity. Inspired by the way heat blurs the horizon and radiates in waves, it pulses with energy and stimulates the senses.
heatWAVE brings additional heat to the SINE WAVE palette and creates a bridge between the naturally-derived and digitally-inspired shades.

FLEXIpink - This inclusive and nuanced shade has a synthetic vibe that is reflected in this perfect blend of lilac and pink. Inspired by technology and the duality that exists in the love/hate relationship that a lot of us experience with digital media and the online world.
FLEXIpink is an important KEY6 colour that adds a luminous highlight to the SINE WAVE palette and pulls it into the future.

Selection of pages taken from the TRENDZOOM COLOUR Forecast published 02 July 2024 - 36 pages
The TRENDZOOM service delivers uniquely detailed fashion forecasting reports to our community of subscribers. Content is full of inspiring and actionable forecast information covering womenswear, menswear and youth categories for the apparel and accessory markets. The service explores each season through four types of report: COLOUR, CONCEPT, FASHION and DESIGN. In addition we deliver retail and streetstyle inspiration in our trendPX gallery, and offer a consultancy service for businesses.