Concept Forecast - Spring/Summer 2026 (Trendzoom)

Within the turbulence of the present we find the space to adapt, we look for things we have control over and ways to make a difference. Through small, positive actions and incremental changes we find the space to grow and flourish.
This concept report offers a unique perspective on the cultural landscape of the future. Research uncovers some of the brightest new ideas and most inspiring expressions of creativity.

DUPE-AGE – looks at the digital and cultural landscape and the changes we have come to accept as part of our extraordinary new AI age.
Dupe-Age is a reflection of the current era of fakes and the concept of being consciously or unconsciously fooled. The process of having to look deeper and not accepting things at face value. It questions what we see and read, and if humans or bots are behind our experiences - should we question everything?

IMMERSE – connects with big concepts and immersive experiences, whether in art or technology, and the wider conversations about climate impact.
Immerse takes into account how invested we are in technology and how this will increase over time as we rely on the assistance we get with everyday online tasks and the energy drain that this brings with it. It looks at the ways the tech industry is developing new e-ink technology to restore a sense of calm, and the benefits of immersive art and architecture to stimulate the senses.

SINE WAVE – moves forward using flexible systems that follow patterns set out in nature and ways we can adapt now to reshape our future.
A sine wave moves along in fluid waves and is the most natural representation of how many things in nature change state - it delights in repetition and patterns. The concept embraces the type of iconic design that is reconfigurable and moves with you, adapting to another space and designed against obsolescence.

Selection of pages taken from the TRENDZOOM CONCEPT Forecast published 17 June 2024 - 25 pages

The TRENDZOOM service delivers uniquely detailed fashion forecasting reports to our community of subscribers. Content is full of inspiring and actionable forecast information covering womenswear, menswear and youth categories for the apparel and accessory markets. The service explores each season through four types of report: COLOUR, CONCEPT, FASHION and DESIGN. In addition we deliver retail and streetstyle inspiration in our trendPX gallery, and offer a consultancy service for businesses.