Hidden - Spring/summer 2026 Season trends (Superzoom)

Hidden
 
You walk blindly down a street. As you hurry along, you notice barely more than the blurred edges of flat colours. An approximation of a view that fills your memory with unconsciously incomplete backgrounds. As you look up distractedly, in the habitual obfuscating movement, you notice, by chance, the decorated edge of a window frame. This stationary detail in your fast-changing surroundings puts your mind on pause, yet, with a shockwave, it soon returns to the body.

You are clearly aware of being in the ‘here and now’ in which unseen details reclaim their existence in the, previously, bare and shapeless forms. Look, it has always been there! Dissociated from the general view, secluded beauties go unnoticed. A new revelation causes a slight jolt in the chest, a rush of excitement at having uncovered the hideout of little things, illuminated by the sun. Close-ups replace the landscape, the object comes increasingly into focus and, hungry for subtleties, your gaze touches every part of it to pick up its notes and aspects. Peering closer, you waver over the curl of a doorknob, the relief on a wardrobe or the dog-eared corner of a poster curling slightly upwards, creating an uneven triangle and, come to think of it, that side is not perfectly straight. Allowing yourself to be fascinated by the ignored features and minutiae at the end of your arm is a rarely grasped precious experience. A gasp of surprise and delighted discovery marks an awakening from a visual and sensory lethargy, the beginning of a private contemplation in the face of an unexpected manifestation, of a powerful and destabilising epiphany.

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Concept & editing by super-zoom.com

Superzoom is the online story of the fashion universe as seen by the Zoom on Fashion Trends editing team. These pages provide you with behind the scenes insight into the fashion world, where thousands of different ideas on form and content are channelled towards creating new collections.
 
From the ‘purest’ research, which sets the origin a fashion trend made up moods, colours and materials, to extensive reports from the major runways in Milan, Paris, New York and London with the Showdetails brand, passing through thousands suggestions coming from the world of art, design, social media. Moreover, magazine, streetwear, fashion talents, retro syle and much more, through daily pills of pure inspiration, completely free of charge.
 
Browse through the trends here
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